Since joining Hilfiger in 1998, Baker held numerous roles over the company’s global offices, including executive vice president, global marketing and communications, chief marketing officer, and chief brand officer and head of brand management. The biggest change in her tenure over the years was the rapid evolution of technology in the fashion industry and the explosion of digital and social media, along with the evolution and importance of purpose and value, she said in an interview with WWD in 2019. She was also responsible for the success of Hilfiger’s see now, buy now fashion movement, along with brand image and overall positioning.
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Over her career at Hilfiger, Baker led partnerships with the likes of race-car driver Lewis Hamilton, Zendaya, Gigi Hadid, Vetements and Kith. “And we drove momentum through hero products, iconic brand moments, celebrity partnerships and newsworthy connections to culture.,” she wrote on LinkedIn. She said the company implemented a “concept-to-consumer” model and expanded globalization of core product lines. I’m very grateful for the opportunity and proud of the work we have done to transform the company and create new foundations for the future.”īased in Amsterdam, Baker’s responsibilities included leading brand strategy, global product design and merchandising, marketing, consumer experience and go-to-market strategy. During that time she consulted for the brand and became a member of its advisory committee.īaker wrote on LinkedIn that when Hagman had asked her to partner with him in 2020 to build the next era of the brand, “we knew we would have to navigate some challenging times to lead the brand and the business through the pandemic and its aftermath. She left the company in June 2019 for almost a year and a half to spend more time with her young children. This is the second time that Baker has stepped down from the company. Brand, Maggette and Avery were the first Mike Krzyzewski-coached players to leave Duke early for the NBA.Baker couldn’t be reached for comment Monday or Tuesday on her plans. The record was later tied during the 2022 draft.
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Following his retirement from pro basketball in 2012, Avery returned to his hometown and established the Will Avery Basketball Academy where he trained and mentored youth basketball players.Īvery was one of a then-school record four first-round draft picks in 1999, joining No. This marks the first full-time college coaching position for the Augusta, Ga.-native, who played 142 career NBA games for the Timberwolves and later played professionally overseas. In two seasons at Duke, where he teamed with now associate head coach Chris Carrawell, Avery played in 74 games and averaged 11.9 points, 3.8 assists and shot. The second-team All-ACC pick and third-team Parade All-American in 1999, Avery led the Blue Devils to the national championship game after a 37-2 record that included both the ACC regular season and tournament championships. I want to thank Coach K for giving me a role in the basketball program four years ago and I'm very grateful for Coach Scheyer giving me the opportunity to begin my coaching career at Duke."
"Duke, our fans, and the city of Durham has held a special place in my heart since I was a teenager. Find quality office, school, & crafts products to add to your Shopping List or order. "I'm extremely honored and excited to be a part of Coach Scheyer's staff," said Avery. Shop for Avery Printable Adhesive Name Badges (100 ct) at Fred Meyer. Duke’s search to replace assistant coach Amile Jefferson, who was hired by the Boston Celtics as an assistant coach, is still on going. The hire comes after new NCAA rules went into effect July 1 that included the addition of two full-time on-court coaching positions in men's basketball. I'm thrilled for Will and his family and excited to have him as an assistant coach." He has been a tremendous asset for our staff over the last several years after returning to Duke to complete his undergraduate degree – and what a testament to return 20 years later and achieve that. As an NBA Lottery pick in 1999, he knows the goals of our current players and achieved many himself. "He understands our program at its highest level. "The opportunity to have Will Avery here is incredible for us," said Scheyer. He left Duke after his sophomore year as the 14th overall pick by Minnesota in the 1999 NBA Draft. Duke men's basketball head coach Jon Scheyer announced Friday the hiring of former Blue Devil Will Avery as assistant coach.Īvery, who starred at Duke from 1997 to 1999, has spent the last four seasons assisting with various aspects of the program while completing his undergraduate degree in African American studies.
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